Kroger Digital Shelf. The digital shelving system debuted in the fall and can now be found at the end of the aisles at 92 Kroger locations. At the two test stores, located near Kroger and Microsoft’s respective headquarters in Cincinnati and Redmond, Washington, customers using Kroger’s self-checkout app will be guided through the store to items on their. Kroger officials can easily see a day when the shelves can talk to shoppers’ smart phones; the retailer’s mobile app already allows customers to create digital shopping lists and pulls.
Kroger has partnered with Microsoft to create a pair of hi-tech grocery stores. The stores are filled with digital shelf labels and image recognition cameras, and aim to create a retail. The technology, called Kroger Edge, will be installed on store shelves where paper price tags currently hang. It digitally displays pricing and nutritional information, as well as video ads and. The Kroger Company and Microsoft Corp announced on Tuesday a collaboration to test an upgraded digital shelf technology that the Cincinnati-based supermarket chain says could speed up shopping for.
Although digital innovation is usually associated with online shopping, Kroger is also finding new ways to leverage technology in its stores. The Kroger Edge project, for example, involves replacing traditional shelf-edge tickets with digital ones. Not only does this save time when making pricing changes, but it also allows Kroger to shift.
Kroger is collaborating with Microsoft to test an upgraded digital shelf technology that the Cincinnati-based supermarket chain says could speed up shopping for its customers. The Cincinnati Enquirer reports shoppers needing to find specific items on shelves can use Kroger’s self-checkout scanning technology to see personalized icons on. Kroger is full steam ahead testing its EDGE digital shelf technology and find shoppers prefer the new shelving style. A test using eight secret shoppers at Kroger's QFC test store in Redmond, WA, for the grocer's new digital shelf technology found that most patrons favored the innovation over traditional shelf tags, market researcher Field Agent has reported. By using Microsoft Azure to store and process the data generated in stores, near the smart shelves and on Kroger’s app, the digital stores will introduce never-before-seen shopping experiences, including the latest generation of EDGE™ Shelf (Enhanced Display for Grocery Environment), a shelving system that uses digital displays, instead of. The digital shelving is being tested throughout two pilot stores and has been rolled out to about 100 Kroger stores' end caps, an industry term for the space at the end of store aisles.